London party

Aruna Goud makes her mark in London

Aruna Goud, the only 31-year-old Indian designer who showcased her collection at Fashion Finest AW22 London Fashion Week held at St John’s Church Hyde Park on February 19, 2022. She is a businesswoman and designer of renowned Hyderabad fashion with own label brand “Almara By Aruna Goud”. She is the founder of India Glam Fashion Week. Her trademark label is a classic tailoring store offering unique, fashionable and functional clothing that will follow you throughout your day and a range of comfortable clothing.

This brand is known for its bridal couture showcasing Indian aesthetics with a modern sensibility that draws inspiration from India’s rich heritage.

In a candid chat with The Hans India, Aruna Goud said: “It was an amazing trip to London Fashion Week. It’s my second international showcase where I represented with my branded collections and there was a lot of appreciation for my outfits from guests and fashion influencers.”

When asked about entering London Fashion Week, Aruna said, “I applied my portfolio with my collection sketches and they checked all the criteria and designs and were confirmed for my participation.”

For London Fashion Week, I featured Indowestern pleated dresses which are more of a party wear and in pastel colors. She says, “For the event, I presented Indowestern pleated dresses which are more of a party wear and in pastel colors. I completely played with Georgette fabric to make my designs and gave pleats fine to dresses that are so delicate and fine.”

Participating in the Cannes Film Festival red carpet in May will be my next showcase. “Going to the Cannes Film Festival red carpet in May 2022, showing up at New York Fashion Week in September 2022 will be my next biggest events,” says Aruna.

Sharing her journey in fashion design, Aruna says, “I started my journey as a fashion designer in 2016. I graduated in engineering, worked as a software engineer for a year and quit my job. Then I got a degree in fashion design. It was a very difficult journey for me to reach where I am now, but I still believe in myself, which has brought me this far. My mother is my greatest support in my life without her support I would not have reached this far.

She added: “I presented my collections at many fashion weeks and private shows like the Mercedes fashion show and I represented my collection on the red carpet of the Cannes Film Festival 2021. One of the French actresses wore my dress for the red carpet which is my first international platform.”