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Blue Jays bet on long-term partnership with Score Bet

The highlight will be what the team calls “a branded flagship sports bar and restaurant, open 365 days a year” at the Rogers Center.

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If World Series preseason odds are any indication, the Blue Jays are a good bet to be among the top contenders at the start of the 162-game season.

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And on the eve of the team’s home season opener, Canada’s only Major League Baseball franchise is tapping into Ontario’s booming sports betting market.

The Jays have agreed to a 10-year partnership with Canadian company Score Bet, in what the two parties bill as “the official Blue Jays gaming partner”.

Although financial details of the deal have yet to be released, it looks like a solid partnership for the two Toronto-based companies. And the Score brand will be prominent throughout the Rogers Center as the Jays are expected to play in front of large audiences, live and on television.

The highlight will be what the team calls “a branded flagship sports bar and restaurant, open 365 days a year” at the downtown dome.

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For games, there will be two rows of seats in a premium seating section just off the baselines which will include televisions to watch the Blue Jays stream and other live sporting events.

The unsaid, of course, is that these fans can have their betting app ready for in-play betting offers that become available.

“The fan experience is evolving, and the monumental partnership with Score Bet offers compelling new ways for sports fans to be part of the game,” Jays President and CEO Mark Shapiro said in a statement. “We are thrilled to partner with a Canadian company that operates at the highest level in the industry and understands our role in Toronto and Canada. »

While initially the partnership will focus on marketing and branding initiatives, the duration of the agreement certainly opens up possibilities to support the expected growth and expansion of sports betting in the province.

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For example, if Ontario sports betting regulations expanded to include physical sports betting – rather than online-only offerings – the Rogers Center would be a logical location for such a venue.

The timing of the deal is also a win for Score Bet, becoming the first company to enter into such a long-term deal with a major Canadian sports franchise. As the Jays kick off their 162-game season on Friday, a season that begins with such optimism, the marketing possibilities are sky high as well.

The company, founded by CEO John Levy, has been an innovative sports entity in Canada for decades, first as a broadcaster and later as the developer of one of the most comprehensive sports apps in North America. . Entering the sports gaming realm was a logical extension for the Score, which was recently bought by US gaming giant Penn National.

“Teaming up with the Blue Jays opens up exclusive new marketing opportunities and brings Score Bet even closer to a huge audience of passionate and engaged fans, both on-site at Rogers Center and online on our platforms,” ​​said Levy in a statement. “We believe this agreement will set a new standard for relationships between teams and game operators, as we pioneer innovative ways to experience and interact with gaming.”

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