London celebrations

Campaign on 100 London buses celebrates Pakistan’s Diamond Jubilee

A red bus with the campaign banner regarding Pakistan’s 75th Independence Day in London. — Photo by the author

LONDON: The Pakistan High Commission has launched a mega campaign on 100 iconic London red buses to celebrate Pakistan’s 75th Independence Day.

The campaign, run in conjunction with leading London-based property developer ONE Homes, showcases the beauty of Pakistan and its culture, from the landmark of Islamabad and K2 to Badshahi Masjid and the three World Cup footballs that the Pakistan has products.

Commenting on the campaign, High Commissioner Moazzam Ahmad Khan said: “We are proud to launch this campaign to celebrate 75 years of Pakistani independence and 75 years of Britain-Pakistan relations.

A red bus with the campaign banner regarding Pakistan's 75th Independence Day in London.  — Photo by the author
A red bus with the campaign banner regarding Pakistan’s 75th Independence Day in London. — Photo by the author

“Pakistan’s diversity and beauty is unparalleled and we have showcased various elements in this campaign which will be seen by millions in the global melting pot of central London.”

The campaign, which runs along London’s busiest roads including Oxford Street, Edgware Road, Piccadilly Circus and London’s famous Harrods department store, is expected to be seen by more than 10 million people throughout the campaign.

Pakistan’s Goodwill Ambassador for Investment, Zeeshaan Shah, said: “London is the capital of the world and the UK is a nation with which Pakistan shares a rich history.”

A red bus with the campaign banner regarding Pakistan's 75th Independence Day in London.  — Photo by the author
A red bus with the campaign banner regarding Pakistan’s 75th Independence Day in London. — Photo by the author

“There is no better place in the world than the beautiful city of London to celebrate 75 years of Pakistani independence and 75 years of bilateral relations between Britain and Pakistan.

London’s red double-decker buses have become a global icon with major brands using them to project themselves to affluent global audiences.

London’s 100 Red Buses run on London’s busiest routes such as Oxford Circus, Regent’s Street, Marble Arch, Knightsbridge, Piccadilly Circus, Edgware Road, Willesden Green, Stratford, Whitechapel and Soho.

A red bus with the campaign banner regarding Pakistan's 75th Independence Day in London.  — Photo by the author
A red bus with the campaign banner regarding Pakistan’s 75th Independence Day in London. — Photo by the author

The buses run through routes which are popular with tourists and locals who frequent central London during the summer period. London is seeing a huge influx of international and local tourists for the first time after the UK emerged from the COVID lockdown.