Thousands of people in the UK have been introduced to Cretan cuisine during the National Geographic Food Festival which took place in London from July 16 to 17.
Held at the Business Design Center in London, the festival brought together the best flavors from around the world and attracted some 6,000 UK visitors and journalists.
During the two-day event, chefs Giorgos Hatzopoulos and Manolis Roumbakis (from the Sympossio initiative) represented the region through cooking masterclasses and introduced local recipes, presented local products and organized a wine tasting in collaboration with the network of Cretan wine producers.
During the Culinary Events of Crete, visitors tasted the famous gravera cheese, apaki (a local charcuterie), paximadi (kind of biscuit) and raki as good as fish with greens (known as horta in Greek) and local snails also known as “kohli”.
According to the Deputy Governor of Lassithi Yannis Androulakisthe National Geographic Festival was a successful event which gave the region the opportunity to promote Crete’s many offerings to the UK market.
“Thanks to the contacts we made during the festival, we achieved our goal and promoted our region as a culinary destination,” he said.
In addition, by participating in the event, representatives from the region had the opportunity to interact with the high-level audience of National Geographic.
“National Geographic readers have an annual income of over £100,000 per household in the 55-64 age bracket. The majority are women interested in food, culture, adventure travel and luxury travel,” the region said in a statement.
Greek National Geographic Food Festival events attended by Deputy Minister of Tourism Sofia Zacharaki and organized with the support of the GNTO UK-Ireland office, led by Director Eleni Skarveli.
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