Celebrations taking place in London’s West End to mark the Queen’s Platinum Jubilee could be worth £80million and kick-start economic recovery across the UK, according to new research.
Analysis by the New West End Company – a partnership of 600 retailers, restaurateurs, hoteliers and property owners in London’s West End – says the four-day bank holiday weekend is expected to attract up to 2.6 million domestic and international tourists to the capital as the revelers eagerly await the first restriction-free summer since before the pandemic.
Coalition spokesman Dee Corsi said the West End would be “transformed” with jubilant street parties, pageants and Her Majesty’s Birthday Parade.
She said: “We strongly encourage the public to get out, support their high streets and enjoy all London has to offer as we celebrate.”
A host of activities are planned to mark 70 years of the Queen’s reign, both in the capital and abroad.
Official proceedings will begin on Thursday June 2 with the Queen’s Birthday Parade and Parade of the Flag.
On Friday, June 3, a Service of Thanksgiving will be held at St. Paul’s Cathedral to thank the Queen’s years of service.
On Saturday June 4, the Queen is expected to attend the Derby at Epsom Downs with other members of the Royal Family.
This will be followed by an outdoor concert with Queen + Adam Lambert, George Ezra, Alicia Keys, Nile Rodgers, Andrea Bocelli, Duran Duran, Bond composer Hans Zimmer, Ella Eyre, Craig David, Mabel, Elbow and Diana Ross .
It will also star Sir David Attenborough, Emma Raducanu, David Beckham, Stephen Fry and Dame Julie Andrews.
The event will also be broadcast live on BBC One, BBC iPlayer and the BBC Network.
The celebrations will end on Sunday with the Platinum Jubilee Pageant, which will see thousands of performers parade through The Mall.
Across the UK, thousands of street parties are expected to take place to mark this historic event.
Memorial tree planting is also underway as part of the Queen’s Green Canopy initiative, which encourages people across the UK to plant a tree to mark the Platinum Jubilee.
And further afield, over 2,000 beacons will be lit across the UK, as well as across Commonwealth countries, to mark the special occasion.