February – ‘The Future Issue’ – Download now
A leading aesthetic physician, Dr. Marwa Ali is responsible for treating some of the most prestigious faces in the world.
We ask her: what does the future of beauty look like and how can you perpetuate your face while staying natural?
What does the first 30 minutes of your day look like, your morning routine?
I spend the first 30 minutes of my day thinking and making a list of things I want to accomplish throughout the day. I’ve learned that it’s important to make sure the list is realistic so that I don’t feel disappointed if I fail to meet those goals.
You are based at Harrods in London; how did it happen?
This is a question I am often asked. The truth is that I reached my position through hard work and determination. I spent endless hours honing my skills, slowly but surely built a reputation, and got noticed by the right people at the right time via word of mouth. There is no shortcut to success, you have to take the stairs.
What is at the heart of your beliefs when it comes to optimizing beauty?
I firmly believe that everyone is beautiful in their own way and being different makes us beautiful. I think it is imperative to maintain our cultural and individual identity and that aesthetic treatments should be used to enhance what we already have. The goal is mainly to refresh and rejuvenate the face rather than changing who we are and creating cookie-cutter images of each other. There is no one-size-fits-all solution and everyone should have a tailored treatment plan to achieve their goals. I’m a big proponent of the less is more approach.
What has been the biggest challenge since becoming your own band with such a “face” and how did you overcome it?
My biggest challenge has been breaking down the stereotypes and stigma associated with being a visibly different young woman from an ethnic minority in the aesthetics industry that is largely dominated by our older male counterparts.
Have you had any mentors along the way and if so, what was the best advice they gave you?
I had many mentors along the way and continue to seek advice from my colleagues in the aesthetics industry to this day. No man is an island, so it’s important to be there for those new to the industry and to guide them if they run into any difficulties. The most important lessons I’ve learned along the way are the importance of focusing on your own business project and not being distracted by what someone else is doing or saying. Success is measured in many different ways and with success comes a lot of responsibility, care and envy. It is not necessary to respond to everything that is thrown your way, but it is important to remain graceful and humble. Rome wasn’t built in a day, but empires fell overnight, so never drop the ball and don’t get complacent!
Where are you in terms of investment? Would you advise entrepreneurs to avoid asking for investments at the start of their business and is it important to remain in control of the vision?
I think advice on finding investments for a start-up business is something that can only be given on a case-by-case basis. Some businesses need a cash injection to get them started, while others can grow without it. If you can avoid it, I would advise you not to use this financing option because you end up giving up a considerable amount of equity very early on while you grow the business yourself. Why not reap the rewards of your own blood sweat and tears if you can rather than entrusting it to someone else who has seen the potential in your ideas and your ability to bring them to fruition?
Last year was a period that saw brands change their strategy. Have you had to pivot as a business?
It’s important to be flexible and react strategically to the changes happening around you. The world is constantly changing and to be successful, businesses must keep pace. During the pandemic, no one was able to travel or physically attend appointments, so I spent time doing skincare consultations online and sending skincare remotely, as well as to focus on connecting with patients through my social media platform, ensuring continued growth and engagement. When the restrictions eased business was booming and better than ever and I was able to make up for the losses incurred during the nine months of lockdown in London in 2020 and 2021.
What is the most common procedure request to optimize beauty?
More and more patients are looking for non-surgical treatments that deliver longer lasting results to ensure they feel rejuvenated, confident and looking their best with minimal clinic visits and the least amount of downtime. possible. The most common treatments done with me are dermal filler injectables, which when injected into the right hand can artfully transform and reverse the signs of aging while looking incredibly natural. Besides; combination therapies using proven treatment modalities have grown in popularity such as UltracelQplus which uses HIFU (High Intensity Focused Ultrasound) and Radio Frequency to lift, sculpt and firm the face and body as well as Intracel or Morpheus 8 both of which use microneedling and radiofrequency to improve skin texture and tone. Finally, the newest addition to The Wellness Clinic, the Lumenis Stellar M22™, uses four advanced laser technologies in a single platform to treat over 30 skin conditions (including fine lines and wrinkles, sun damage, age spots, melasma, acne, scars, stretch marks, tattoo removal, IPL hair removal, freckles and many more), without the need for needles or scalpels and has been particularly effective since its introduction after containment.
What effect do you think social media has on the growth of your own brand?
Social media has been instrumental in growing my brand and my business. My online platform has allowed me to engage with a wider audience, raise awareness of the different procedures available, and clarify misconceptions in the aesthetics industry.
This is The Future Issue – what do you see as the future of the beauty industry and how do you see yourself being part of it?
I believe the beauty industry and in particular medical aesthetics is growing at an exponential rate and will continue to do so. A lot is invested in the research and development of different technologies to allow us to offer much more non-surgical care. I’m so excited to be part of an industry that allows us to achieve incredible results without the need to go under the knife and I’m excited to see where it takes us in the future.