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JCDecaux UK launches programmatic digital Out-of-Home at London’s Heathrow Airport

JCDecaux France launches programmatic digital Out-of-Home in London Heathrow Airport

Paris, June 16 2022. JCDecaux SA (Euronext Paris: DEC), the world’s leading outdoor advertising company, announces today that its UK subsidiary company JCDecaux France added programmatic buying capabilities to its advertising placements in London Heathrow Airport. The offering will connect advertisers and media buyers to ad inventory through VIOOH, the world’s leading premium digital outdoor offering platform. Advertisers will be able to combine the targeting precision and flexibility of programmatic buying with the efficiency of high impact digital signage (DOOH), the second fastest growing medium after mobile advertising, at Heathrow, l UK’s busiest airport and a leading international travel centre.

As part of a partnership with Heathrow that spans more than 20 years, JCDecaux will introduce the new programmatic capabilities to all Heathrow and Heathrow Express terminals – over 700 digital screens. Programmatic buying offers advertisers a new way to reach millions¹ of passengers at Heathrow by using anonymized data to optimize campaigns in near real time. Advertisers can incorporate their own or third-party data triggers into campaigns and use passenger counts by terminal, unique passenger profiles, and information on how passengers move through the airport to reach the audience airport premium.

JCDecaux is the world’s number one in airport advertising, present in 154 airports in 38 countries and in 7 of the top 10 airport platforms worldwide. The Group has set up programmatic sales across all of JCDecaux’s media space in airports including Heathrow, Singapore, Frankfurt, Milano, Torino, sydney, Boston, dallas, Houston, Los Angeles, Pittsburgh, hong kongParis CDG and Orly as well as 12 French regional airports. For 2022, the objective is to extend programmatic sales to the other American airports where JCDecaux operates the advertising concession. Airports remain a key environment for brands. A recent global “Perceived Value of Media” study conducted for JCDecaux by Researchbods found that globally, airport advertising confers the highest perceived value for brands compared to other media such as airport advertising. online display, social media, television and print advertising.

Fraser BrownRetail and Property Director, Heathrow, said: “We are proud of the state-of-the-art digital advertising portfolio at Heathrow, and programmatic will provide a great opportunity to open up access to an even wider range of brands. This should in turn make screens more engaging. for our passengers, improving their experience at the airport.”

Jean-Christophe ContiCEO at VIOOH, said: “We are excited to launch our programmatic digital Oaway from home offering to Heathrow Airport in partnership with JCDecauX.Ccombining the premium airport inventory of JCDecaux with that of VIOOH programmatic capabilities will allow brands to create highly targeted content, flexible and measurable DOOH campaigns through Heathrow Airport. This offering also allows more brands to tap into the airport audience – who have high dwell time and are willing to spend – making this audience extremely desirable from a programmatic perspective due to these sought audience segments.”

Jean-François Decaux, Co-CEO of JCDecaux, said: “As travel opens up again, the airport continues to define prestige and luxury, underscoring the importance of Heathrow as a key partner and environment for our international advertising clients and their agencies. As we have already seen in 17 of our markets around the world, programmatic buying gives our clients greater flexibility in their digital OOH campaigns in terms of targeting, measurement, optimization and delivery. real-time, data-triggered By integrating Out-of-Home into the digital programmatic ecosystem and facilitating omnichannel campaigns, JCDecaux is playing a critical role in the digital transformation of Out-of-Home in the world.

¹As one of the main international airports in the world, before the pandemic Heathrow Airport reaches 80 million passengers each year. As the trips keep coming back, Heathrow Airport revised its passenger forecast for 2022 to 53 million, an increase of 16% compared to the previous forecast.

Key figures for JCDecaux

  • 2021 revenue: €2,745m (a)
  • World No. 1 in Out-of-Home Media
  • A daily audience of over 850 million people in over 80 countries
  • 957,706 billboards worldwide
  • Present in 3,518 cities with more than 10,000 inhabitants
  • 10,720 employees
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indices
  • JCDecaux is recognized for its extra-financial performance in the FTSE4Bon (4.2/5), CDP (A Leadership), MSCI (AAA) and achieved Gold Medal Status from EcoVadis
  • 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
  • Leader in self-service bicycle rental: pioneer in eco-responsible mobility
  • World leader in street furniture (530,143 billboards)
  • World leader in transport advertising with 154 airports and 215 contracts in metros, buses, the trains and trams (340,753 billboards)
  • No. 1 in Europe for billboards (72,611 billboards)
  • No. 1 in outdoor communication in Europe (596,831 billboards)
  • No. 1 in outdoor communication in Asia Pacific (232,268 billboards)
  • No. 1 in outdoor communication in Latin America (64,893 billboards)
  • No. 1 in outdoor communication in Africa (20,808 billboards)
  • No. 1 in outdoor communication in the Middle East (14,177 billboards)

(a) Adjusted revenue

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Communication department: Albert Asseraf+33 (0)1 30 79 35 68 – [email protected]

Investor Reports: Remi Grisard+33 (0)1 30 79 79 93 – [email protected]

  • 16-06-2022 # CP Heathrow_United Kingdom

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