To analyse by Rightmove revealed that London was the most sought after location in 2021. It overtook Cornwall which was the top location at the start of the year.
London is historically most wanted, however, in January and February interest in Cornwall would have taken first place last year.
London topped in March and April, but interest in Cornwall rose again from May to September as the most sought after destination by shoppers.
The difference in the total number of searches at the end of the year between London and Cornwall was only 3%, compared to a gap of 24% in 2020 and 49% in 2019.
According to Rightmove, the smaller gap reflects the preferences of buyers in 2021 which have changed due to life priorities such as being able to work from home.
This has seen people favor coastal locations.
However, London’s return to top research later in the year underlines its return in popularity.
Rhos On Sea in Wales also tops the list of buyer search hotspots – the areas that saw the biggest increase in buyer searches compared to 2020. Searches for the coastal town have increased by more than nine (+ 858%) compared to 2020.
Hove in East Sussex was second in the hotspot list (+ 680%), and Chadlington in the Cotswolds was third (+ 211%).
All buyers this year search for hot spots are either villages or located near the sea, a sign of the increase in popularity this year for houses in coastal or rural areas.
Tim Bannister, Property Director of RightMove Property Comments: “Having 95% of the UK property market located in one location means the destination is the destination that curious and potential buyers first turn to when they start their trip. route to decide where to go so.
“Our research data gives us real-time insight into what buyers are looking for in their next home and what areas are attracting future movers.
“It also gives us a unique understanding of how current events and culture can inspire people to imagine life that could be in a new area, country life in the Cotswolds inspired by the TV show” Clarkson’s Farm ‘, to life in what could potentially be the UK’s smallest town in Marazion, Cornwall. ”
The most popular areas of Rightmove 2021
Rightmove 2021 buyer search hotspots
- Rhos sur mer, Conwy
- Hove, East Sussex
- Chadlington, Oxfordshire
- Breage, Cornwall
- Isle of man
- Frizington, Cumbria
- Huntly, Aberdeenshire
- Millport, Ayrshire
- Thorpeness, Suffolk
- Allonby, Cumbria