London ball

Moon Glazer Ale founder completes walk from Norfolk to London

Published:
12:38 11 April 2022



After nine days and nearly 150 miles of walking, a Norfolk brewer and his beer barrel reached their destination and raised almost £17,000 along the way.

David Holliday of Moon Gazer Ale pushed the 75kg barrel from the brewery’s Hindringham base to St Bartholomew’s Hospital in London – a journey of 147 miles.

The trip saw Mr Holliday zigzag through towns and villages, starting important conversations about testicular cancer awareness as he went.

Mr Holliday reached the hospital on April 8, the main regional treatment center for testicular cancer, and was escorted the last three kilometers by his oncology team where he dedicated the challenge to the team there- down to save lives.


David Holliday picks up a pace on his epic 147-mile push from Norfolk to London.
– Credit: David Holliday

“We visited quite a few companies and sports clubs to talk about it, but others came to see us because they had heard about us, through social networks or the live tracker we had on the barrel” , did he declare.

“That was what it was all about, spreading the word.

“It was very comforting to have been able to achieve this, because it is a cancer in young people. Young people feel immune and cancer is an old man’s disease, so having people listen to the message we shared was really encouraging.

“98pc can be cured if caught early, but if caught late, that 98pc can become 0pc.”


David Holliday and his team at the Norfolk Beer Barrel Push in London.

David Holliday and his team at the Norfolk Beer Barrel Push in London.
– Credit: David Holliday

He was aiming to raise £9,800 for charity Its On The Ball to account for the 98% figure.

However, he had achieved this just before leaving and ended up raising £17,000.

After such a heroic effort, you might expect a few days of rest and recovery, but not for Mr. Holliday, who was back at the brewery just two days after finishing.

He was certainly put to the test, having started the challenge in the cold snap, in the face of snow, high winds and freezing temperatures: “When you are alone, going up and down a hill, you think , ‘what do I do?’.


David Holliday almost halfway through his beer push when he reached Long Melford.

David Holliday almost halfway through his beer push when he reached Long Melford.
– Credit: David Holliday

“But, you keep going and you push. It was very intimidating but incredibly rewarding.

The team plans to continue the conversation around testicular cancer: “The sad reality is that next year men will still have to know about it.

“We will continue to do the work to prevent the young man from dying, because no man needs to die of this cancer.”