London festival

New London Festival Foods Sold

The Skogen family now owns 36 supermarkets in Wisconsin

Skogen’s Festival Foods announced Monday, September 13 its intention to purchase Festival Foods in New London.

The New London store is the last Festival Foods in Wisconsin that the Skogen family does not own.

This will be Skogen’s Festival Foods 36th full-service supermarket in Wisconsin.

The acquisition is expected to close on October 15.

Brothers Mike and Ted Coppersmith, along with Ted’s wife Beth, have operated the store as Festival Foods since 1999.

Mike and Ted began their grocery careers at age 14 working for their parents in the early 1970s. Their first job was cleaning the meat department.

Lloyd and Dianne Coppersmith and their business partner Ron Braush operated Ron and Lloyd’s Red Owl Foods until the brother bought the business in 1979.

In 1999, they began operating the store as Festival Foods and moved the business to its current location at Wolf River Plaza.

On December 30, 2020, Ted and Beth Coppersmith retired and sold their stake in the store to Mike.

“My family and I would like to thank everyone who has supported our family and our business for so many years and we are delighted to transfer the store to another family who puts customers and communities first,” said Mike Coppersmith in the press release.

“The Coppersmith family has been delivering excellence to the New London community for generations,” said Mark Skogen, President and CEO of Festival Foods. “We are honored to have this opportunity to continue the tradition they started.”

According to the Festival Foods website, the Paul Skogen family began acquiring a number of small stores from 1946 to 1979. After Paul passed away in 1976, his son Dave, his wife Barb, and his brothers Gary and Tom, took over. supervised the operations of the company.

In 1990, they opened the first Festival Foods store in Onalaska.

In 1992 Dave’s son Mark joined the company full time after graduating from college. Together, Dave and Mark led Festival Foods to growth across the state by opening additional stores in Marshfield, Green Bay, Oshkosh, Eau Claire and Holmen.

Mark Skogen became CEO and President in 2006.