Pint-sized Brexit dividend
There was a time in Britain where you could buy a pint-sized bottle of champagne (equivalent to the pawwa / quarter-bottle of India) of champagne and it was so popular that almost 60% of all champagne sold in the country was in pint bottles.
Even Winston Churchill, an avowed drinker who started his day with a ‘whiskey mouthwash’, loved having his champagne in small measures describing a full bottle as ‘too much for me’. A pint bottle (261 ml), he said, was “the perfect size … enough for two at lunch and one at dinner.”
“My wife thinks that a full bottle is too much for me, but I know that half a bottle is insufficient to titillate my head … The compromise of the pint appeals to everyone, even the producer”, said he joked. Sadly, after Britain joined the EU, the pint bottle went out the window as imperial measurements were replaced by the metric system to make labeling clearer and make it easier to sell products on different European markets.
But guess what? The ‘pawwa’ is coming back, we are told, as part of the so-called ‘Brexit dividend’, a political discourse on the expected gains from leaving the EU and regaining ‘control’ over how which the British manage their affairs.
“The pint-sized bottles fell victim to the EU’s war on imperial measures, which are widely used and understood in this country … Now that we’ve left the EU, we can get rid of it. such rules. Work is underway within the government to make this change happen, “official sources reportedly told the Daily Telegraph.
The movement is also touted as good for health. Since a pint contains two glasses, less than the six glasses contained in a full bottle, it promises to reduce alcohol consumption.
This is the second old-fashioned British post-Brexit victory since they once again won the right to use Imperial measures to sell fruit and vegetables by the kilo.
Meanwhile, elsewhere, there is little evidence of a Brexit dividend. On the contrary, life has become more difficult after Brexit with broken supply chains, labor shortages and bureaucratic hurdles affecting the availability of essential goods and driving up prices. No wonder support for Boris Johnson’s handling of Brexit has dropped dramatically with just 30% of people being happy with it.