London celebrations

‘Rumble in the Jungle Rematch’ will launch in London in 2023

Boxing fans in the UK will get the chance to relive an all-time classic fight when Rematch’s second immersive experience, Rumble in the Jungle Rematch, launches in London in February 2023. Fusing theatre, sport and technology, the he event will see guests step back in time to 1974 to see legendary boxers Muhammad Ali and George Foreman face off in Zaire.

Transforming central London’s Seymour Hall into a reimagined 1974 Kinshasa, Rumble in the Jungle Rematch will create an action-packed experience, driven by the music, culture, fashion and tastes that surrounded the iconic fight and saw an underdog Ali fighting for the world heavyweight title that had been stripped from him a decade earlier for refusing the Vietnam draft. The fight cemented him as the second dethroned champion in history.

Rematch will captivate its audience to tell the story of what is widely regarded as one of the greatest sporting events of the 20th century. More than a boxing match, the ripple effects of Rumble in the Jungle were felt culturally more broadly as a story of positive change, new beginnings, and the banishment of stereotypes.

Almost 50 years later, Rumble in the Jungle Rematch is a celebration of this sporting landmark and will bring the historic event to life as a multi-sensory experience with interactive elements, cast members with archival footage, memorabilia and more Again. From Ali’s pre-match trash-talking to step-by-step gameplay of the fight where his famous rope-a-dope was played, the event will also feature the sounds of the Zaire 74 music festival that accompanied the fight.

Following the success “Wimbledon rematch 1980“In 2019, Rematch’s final experience will be its longest to date, with tickets now on sale for February 2023. Rematch developed the show with Authentic Brands Group (ABG), who, in partnership with Lonnie Ali as Muhammad Ali Family Trust (MAFT) owns Muhammad Ali Enterprises.

Richard Ayers, Founder of Rematch, said: “Sport has the power to inspire and unite people from all over the world and from different cultural backgrounds. Rumble in the Jungle and Muhammad Ali transcend national and cultural boundaries, which is why, following the success of Wimbledon Rematch 1980, we are thrilled to reimagine one of the greatest moments in sports history. From Ali’s trash talk and pre-match speech to the music and vibe of Zaire in 1974, Rumble in the Jungle Rematch will bring a whole new, uniquely immersive experience to London.

Rumble in the Jungle Rematch, Seymour Hall, London, W1H 5FP. Opening in February 2023. Tickets on sale via

Image: Muhammad Ali Enterprises LLC / photo by Ken Regan