London party

The boss celebrates London Fashion Week at his global flagship Oxford Street store

A star-studded cast of British talent was in attendance on the night of October 11, as Boss campaign stars Anthony Joshua and Naomi Campbell hosted a party celebrating London Fashion Week at the new Boss global flagship store on Oxford Street.

Sponsored by Clearpay, the party was also a celebration of the global renewal of the Boss brand as it enters its second phase, and an opportunity to inaugurate the new store and celebrate Boss’ presence in London.

Legendary supermodel Naomi Campbell is the latest icon to join the star cast of Boss and feature in the #BeYourOwnBOSS campaign. Dressed in a custom black Boss suit, Naomi was joined by fellow Boss campaign star, British boxer Anthony Joshua, to throw the party.

At the start of the event, guests such as Noah Beck, Suki Waterhouse, Will Gao, Amelia Gray, Jordan Barrett, Akamz, Micheal Ward, Lucien Laviscount, AJ Tracey and Neelam Gill all arrived dressed as Boss on an inspired black carpet in the brand’s signature colour. palette.

Mia Regan, William Franklyn Miller and Leomie Anderson were also in attendance wearing looks from a new UK-exclusive Boss capsule collection, which includes limited-edition editorial pieces inspired by modern Britain in all its creativity and diversity. .