London festival

The Brecon company takes the biscuit at the London festival

A Brecon-based biscuit company is among six Welsh companies set to exhibit at a food festival in London this weekend.

Cradoc’s Savory Biscuits will be participating in the National Geographic Traveler Food Festival – a celebration of food and travel that will bring together some of the biggest names in the culinary world and showcase flavors from all corners of the globe.

Held over two days from July 16-17, 2022 at the Business Design Center in London, the festival is a star-studded event that will offer visitors the chance to broaden their knowledge and expand their palate, whether through a tutorial on the wine, a culinary masterclass showing a specific cuisine, a live demonstration by a top chef or an interview with an acclaimed cookbook author.

Supported by the Welsh Government, six Welsh businesses are also exhibiting at the food festival, all looking to develop new partnerships, engage with experts and enthusiasts in the food and travel sectors while hoping for new avenues of sale.

Allie Thomas of Cradoc’s Savory Biscuits, who said: “This is a prestigious event, where the highest quality food and service will be showcased and Cradocs Crackers will be among the finest Welsh produce. We hope to attract potential buyers for exports, as well as local businesses focused on our Christmas baskets.

“We seek to impress visitors with our quality artisan baking skills and intend to treat them with samples to prove our prowess.”

The Welsh Government and Trefnydd Minister for Rural and North Wales, Lesley Griffiths, said: ‘I am delighted that Food and Drink Wales is supporting National Geographic Traveler at this year’s event, which is a great platform for our food and drink producers to showcase the fantastic food culture we have in Wales.

“We all know that the quality of Welsh food and drink is among the best in the world and the Food Festival will be important in securing its rightful recognition.”

The 2022 food festival will feature a program of events, ranging from demonstrations by top chefs to interviews with food personalities such as Aldo Zilli, Olia Hercules, Grace Dent, Jack Stein, Jose Pizarro and Jay Rayner.

Culinary experiences for visitors will range from food and beverage tastings to cooking tutorials, as well as masterclasses and immersive international experiences.

Glen Mutel, Editor of Food by National Geographic Traveler (UK) said: “If you want to open yourself up to new experiences, what better than an event that brings together the worlds of food and travel. It’s great to be able to welcome everyone back to the Business Design Center, along with so many experts in their fields, from sommeliers and recipe designers to food writers and restaurateurs.

“We are very pleased to welcome Food & Drink Wales back to Food Festival – and to further develop our ongoing relationship. In recent years we have collaborated on many successful projects, including a special edition of a guide to Welsh cooking which has been translated into several languages. It is great to know that they will once again bring their considerable expertise to our event, where I am sure they will be one of our most popular exhibitors.

Food & Drink Wales has an ongoing partnership with National Geographic Traveler, who teamed up last autumn to produce a 52-page food guide to Wales. The guide covered all aspects of Wales’ culinary offering, from its traditional recipes and indigenous ingredients to its Michelin-starred restaurants and new wave of artisan producers.