The City of London will honor jimi hendrix with a prestigious Blue Plaque, which will be located at the Hard Rock Hotel in Marble Arch on June 10. Discover Hendrix LLCin collaboration with the Hard Rock Hotel London, will unveil this permanent historic marker that commemorates JimiLondon’s last residence, then known as the Cumberland Hotel, before his untimely death in 1970. As part of the festivities there will be a screening of the documentary “Music, money, madness… Jimi Hendrix in Maui”who received a grammys nomination for “Best musical film” last year. There will also be an exclusive Q&A session with Jimithe sister of Jane Hendrixsound producer/engineer Eddie Kramerand the director of the film John McDermott.
This new distinction is awarded by the Nubian Jak Community Trust (NJCT). Founded in 2006, NJCT is the only commemorative plaque and sculpture program focused on commemorating the historic contributions of black and minority people of diverse ethnic backgrounds in Britain and beyond. The NJCT has since installed over 62 blue and black commemorative plaques across the UK, including those celebrating the life and work of Bob Marley. The English Heritage organization which oversees the original Blue Plaque in London, dates from 1866, and celebrates the links between notable figures of the past and the buildings in which they lived and worked and also celebrated jimi hendrix. The first blue plate recognizing jimi hendrix was unveiled in 1997 at his Mayfair residence from 1968-69. There is also a Blue Plaque at this same address (25 Brook Street) commemorating the fact that the German-born composer George Frideric Handel lived there from 1723 until his death in 1759. The Hard Rock/Cumberland connection is evident in the fact that Hendrix wrote song lyrics to “Look over there” and “Suddenly November Morning” on hotel stationery that survive to this day.
With two blue plates, jimi hendrix is in the rare company of the few whose names appear on several blue plaques. Among these notables are Mahatma Gandhiprime ministers Lord Palmerston and William Gladstoneand author William Makepeace Thackeray.
“I’m so proud of my brother Jimi and may he be honored again in London,” said Jane Hendrix. “His mission was to spread love across the world through his music, and we continue to see that come to fruition all these years later. Eddie, John and I all look forward to interacting with the people on June 10, whose lives have been touched by Jimi in London – a city that was so important to him and his career.”
Realized by John McDermott and produced by Jane Hendrix, george scott and McDermott, “Music, money, madness… Jimi Hendrix in Maui” incorporates never-before-seen original footage and new interviews with first-hand attendees and key players such as bassist Billy Coxsound engineer Eddie Kramer, Warner Bros. frames and several “Rainbow Bridge” cast members, as well as its original director chuck wein. Their riveting tale tells the definitive story of one of the most controversial independent films ever made.
Around the middle of 1970, jimi hendrix was working on a follow-up album for “Electric Ladyland” with his comrades Michael Mitchell (battery) and Billy Cox (bass), headlining festivals and arenas across the United States, and construction Electric Lady Studios in Manhattan’s Greenwich Village. Completing this state-of-the-art recording facility proved to be an expensive undertaking, so its manager Michael Jeffrey obtained an advance of $500,000 from Warner Bros. to fund the remaining construction needed to complete the studio. At these same meetings, Jeffrey convinced Warner Bros. executives to finance a film entitled “Rainbow Bridge” which was to be filmed in Maui, in exchange for the rights to its soundtrack album composed of new jimi hendrix studio recordings.
Inspired by “Easy Rider” and led by Warhol acolyte chuck wein, JeffreyThe film centered around the idea of a “rainbow bridge” between the unenlightened and enlightened worlds. It was envisioned to feature everything from surfing and yoga to meditation and tai chi, and filmed without the help of a script or professional actors. It turned out to be a rambling assemblage of hippie excess and Jeffrey worried that his investment would be wasted. THE EXPERIENCE was already booked to perform in Honolulu at the HIC Arena on August 1, 1970. chuck weindesperate to figure Hendrix in some capacity in the film, devised a plan to film a free “colour/sound vibration experience” on the lower slope of the dormant Haleakala volcano. Word of mouth on a freebie jimi hendrix The concert took a few hundred curious Maui locals to the Baldwin Cattle Ranch in Olinda where a makeshift stage was built and the audience was organized according to their star signs. The performance was a success – the trio were at the peak of their powers and performed two sets flawlessly against a stunning natural backdrop.
The day after his performance in Maui, Hendrix would return to New York and his work at Electric Lady Studios. He no longer participated in “Rainbow Bridge”. He left for Europe at the end of August to make the front page of the massif Isle of Wight festival and begins a European tour. Tragically, he died in London on September 18, 1970.
“The Cry of Love”the first posthumous album of jimi hendrix recordings, was released in 1971 to widespread commercial and critical acclaim. Jeffrey prepare “Rainbow Bridge” and its accompanying soundtrack to be the next release. Despite that Hendrix association, the film was a commercial flop. “Rainbow Bridge” confused viewers, many of whom felt like they were going to see a concert film. Barely 17 minutes of random editing Hendrix concert footage was used in the final cut, and this proved to be the film’s saving grace. Due to technical issues inherent in the original Maui performance recording, Michael Mitchell had to layer his drum tracks to Electric Lady Studios in 1971 just so these performances could be presented. “Music, money, madness… Jimi Hendrix in Maui” incorporates much of the unused footage into its retelling of this bizarre moment in pop culture.
Blu-ray for “Music, money, madness… Jimi Hendrix in Maui” is also contained in a package that couples it with THE JIMI HENDRIX EXPERIENCE “Living in Maui” 2CD/3LP – the complete audio recordings of both live performances from July 30, 1970. Produced by Discover Hendrix and Legacy records, every second of existing concert footage from that day is included on the Blu-ray. According Fork““Living in Maui” has Hendrix performing the near-miracle of rising above an earthly debacle to offer a glimpse of transcendence.”