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The Lodge: Richard Branson’s Luxurious Alpine Bolthole

Nestled in one of the most prestigious ski resorts in the world, The Lodge is a luxury retreat nestled in the picturesque Swiss Alps and personally chosen by Sir Richard Branson himself…

Main Image: The Lodge/Matt Livey

In fact, the business tycoon regularly vacations here with his family, as evidenced by the many family snaps posted around the chalet. That’s probably one of the reasons The Lodge has everything you could possibly need, and more.

A heated shoe room to hang your soggy ski equipment? Check. Roaring fires to cool your bones? Check.


A spa with heated indoor pool, jacuzzi, sauna and treatment rooms to soothe sore muscles? Check.

Bedroom, The Lodge, Switzerland
-Yves Garneau

A vast collection of wines to savour? Check.

An in-house team available 24 hours a day, 7 days a week to meet all your needs? Check. And that’s just the beginning.

Even though The Lodge is designed to meet all your needs, there is one rule that guests must follow when staying here, and that is to treat it like a home away from home.

There are no set times here and the small details are taken care of so you can indulge in all the luxury around you.

The dining room of the Lodge, Switzerland

The dining room of the Lodge, Switzerland
-Yves Garneau

How that looks is up to you. Personally, I prioritized curling up by the fireplace in my master suite with a good book and a tall glass of something red from the extensive wine collection before sinking into the giant tub to watch the snow falling through the bay windows.

My companions had different ideas of what their perfect vacation looked like.

After the short ski back from the main ski lift station of Médran, just 250 meters away, we went to the heated boot room to decamp our sodden ski gear. Collapsing into the plush sofas around the fireplace in the open-plan living room soon after, we were handed glasses of champagne to welcome us home.

Suite bathroom, The Lodge, Swiss Alps

Suite bathroom, The Lodge, Swiss Alps
-Yves Garneau

While I took the elevator to my top-floor suite for a private treatment session, others went down to the spa for a swim and sauna session or a massage from the in-house therapist.

From my balcony I could see some of the group taking full advantage of their scenic surroundings as they soaked in the steamy outdoor hot tub surrounded by snow – simply sublime.

However we spent our time at the Lodge, we gathered around the elegant dining table to share a meal prepared by one of the Michelin-trained chefs.

Every meal was a delicious delight and prepared with local, seasonal ingredients and with sustainability in mind. Each course was also presented with an explanation of its origins.

Lodge breakfast, Swiss Alps

Lodge breakfast, Swiss Alps
-Matt Livey

Like at home, if you have friends in town, you can invite them over for dinner; the glass-enclosed open-plan living space and wrap-around terrace is the perfect spot for entertaining.

If, like us, you like to prolong the après-ski, then you will enjoy the party room located in the basement of The Lodge.

If you want to sing karaoke until dawn under a glittering disco ball, then you’ve come to the right place. If you fancy a game night with a pool table that turns into a ping-pong – this is also the right place.

Or maybe you just want to sit back and relax on a huge wraparound sofa and watch endless movies on a 50-inch screen. Nothing is out of the question here.

The indoor swimming pool of the Lodge, Switzerland

The indoor swimming pool of the Lodge, Switzerland
– The cottage

True to Virgin style, the team injects fun into every occasion, from themed rubber duckies to the ironic giant Toblerone by your bed and the secret door hidden behind a bookcase – there’s always something to bring out your inner child .

The Lodge has the unique ability to put a smile on your face which may well be due to the dedicated staff who will go out of their way to ensure you have everything your heart desires whilst making you feel like a friend to you. made a thoughtful turn. And that’s the exact beauty of the place – that you’ll arrive as a guest but leave as friends.

The Lodge is usually booked for exclusive use for seven nights for groups of up to 18 people in winter, on certain dates guests can book a single room for shorter stays.

For more information, visit